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Tuesday, 30 July 2013

Pakistani fashion weeks

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LAHORE: 
Meet photographer Faisal Farooqui, the person who has stood firm regardless of the politics, drama and mayhem in the fashion industry. While the industry has experienced its fair share of turbulence and seen many a relationship perish, Farooqui is amongst the few who have miraculously managed not only to escape the drama and politics, but also have people fight over him rather than with him.
Farooqui’s journey began 13 years ago, when the fashion fraternity was far from being a structured industry. He reminisces about a time when a fashion show comprised only six to eight models; a four-feet high ramp and inadequate lighting — a time when choreography was a fairly new concept. “Even in such conditions, the energy at fashion shows was exhilarating,” he says. “Within 10 years, we are now at a level that can be compared to fashion weeks in India.”
Today, Farooqui of Dragonfly enjoys being the official photographer for not only Pakistan Fashion Design Council (PFDC) events, but also Fashion Pakistan Week (FPW) and the Lux Style Awards (LSAs). You will spot him and his team clicking away tirelessly at every fashion week, capturing not only the red carpet, but also backstage scenes. Once the show begins, Farooqui, popularly known as Frankie, can be seen seated in the centre-most location amongst the photographers. “Ramp photography is all about time,” he says. “You do not have time to re-take shots so the two or three second window you get is extremely precious.”
“The feeling of where I sit is so exhilarating that even talking about it gives me goosebumps,” he says. His trip to Lakme India Fashion Week in 2003 opened his eyes. “I cannot say that my technique changed then, but I knew I had changed and I was looking for a change in the [Pakistani] industry.”