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Sunday, 3 November 2013

Behind-the-Scenes at the Photo Shoot.

Scenes at the Photo Shoot;

Aveda Presents Heart Lands for Autumn 2013: Behind-the-Scenes at the Photo Shoot - See more at:

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For the Autumn 2013 Hair and Makeup Collection, Heart Lands, Global Creative Director Antoinette Beenders and the Aveda Global Artistic Team harkened back to Aveda’s “North Star State” Heritage.
“Heart Lands is inspired by romantic ruralism and humbly perfected by careful hands,” says Beenders. “Whether it’s a traditional bob, an autumnal russet stain, a windswept style or a ruddy cheek, the look exhibits a simple beauty that belies their complexity.”
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The Location For Beenders, the lush landscapes, expansive skies and uncomplicated way of life of a sprawling Minnesota farm were the perfect backdrops for the photo shoot. “I started thinking about how many people who first came to this country started their life in Minnesota by setting up farms,” she says. “We have so many beautiful farms in Minnesota. A Minnesota farm is very Aveda, and in keeping with the fact that many of our ingredients come from the earth.” - See more at:

The Hair
Continuing the collection’s theme of simple beauty, the haircuts and styling are undone with an almost austere edge. “Centuries before the invention of modern styling tools, women used their hands, combs and brushes to craft organic and highly ornate hair styles alike,” says Allen Ruiz, Aveda Global Artistic Director, Hair Styling, referring to the shoot’s sleek bobs, loose ends, “bumps” and finger waves, all made modern with cutting edge accents.
The collection’s hair colors include Copper Fields: Sunlit auburn tones running through natural brunettes; Winter Peach: Pink and rose dimensions enhancing blondes, and Toasted Grains: Brown tones with harvest-toned highlights. “We chose color values that are natural — not overly intense, or wishy-washy,” said Ian Michael Black, Aveda Global Artistic Director, Hair Color.
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The Makeup
The makeup palette and applications of Heart Lands are also luminous and natural.
“We went for effortless looks with a raw-chic quality,” says Janell Geason, Aveda Global Artistic Director, Makeup. “Textures are velvety and antique and the palette is rich with buildable color, as if stained-in or radiating from within.”
What Heart Lands color will you embrace this Fall?
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